The Princess telephone was introduced by the Bell System in 1959. It was a compact telephone designed for convenient use in the bedroom, and contained a light-up dial for use as a night-light. It was commonly advertised with the slogan "It's little...It's lovely...It lights", which was suggested by Robert Karl Lethin, an AT&T employee.

Contemporary advertising demonstrates that this telephone was marketed to women, hence its feminine model name.

New Old Stock in its original box  The box looks a bit weathered but the phone is new. Light beige 1961 rotary princess phone Model 701B has never been hooked up.